To coincide with Toys R us relaunch online, the hugely popular toy store has teamed up with Born Free – one of the world’s largest animal conservation charities – to highlight the plight of the brands mascot and one of its most recognisable toys… Geoffrey has been the face of Toys R us since 1965 but his species are at risk.

To highlight the threat to Geoffrey’s kin, Toys R us and born free have tasked us with creating a campaign to bring awareness to their demise, especially for the younger audience who would engage with the brand.