With the World Cup in full swing, we imagined how one of the world’s leading sweet brands – Haribo – could lean on its childish brand personality to give a flavour of how kids see the most popular sport on the planet.

Our squad made these colourful stop frame animations, which we called ‘Football for Gummies’, to engage the hundreds of thousands of parents and kids who make up its social media audience.

We even gave the kids of Pace a special role narrating the animation in Haribo’s familiar and iconic style!