With a booming staycation market and a refreshed product line, Victory Leisure Homes tasked us with increasing brand awareness nationally. But before we could spread the message, we needed to first work on a brand and marketing strategy that would help them stand apart.
Working through brand development, photography and other creative asset development, we also started work on a creative PR and comms strategy, including the creation of a spoof Yorkshire caravan for April Fools' Day.
Over the first eight months, we saw a total PR reach of over 16.8m across national, regional and trade titles including broadcast media. Social media engagement was consistently above industry benchmarks on all channels, and gained a reach of over 272k in the first eight months on Facebook alone. One special highlight from our April Fools' campaign was a mention and retweet by Yorkshire legend, Paul Chuckle.