North and North East Lincolnshire councils tasked us with helping to normalise Covid-19 government messaging around ‘Hands, Face, Space’ within a younger demographic. As part of this, we also needed to localise key government messages using simplified terms.
We wanted to showcase how everyday activities could carry on with just One Small Change made to make them Covid-19 safe. We developed a creative campaign utilising video, photography and a standout identity across all social media channels.
We ran the campaign across Facebook, Instagram, TikTok, Spotify and YouTube along with accompanying support with flyers in schools and support on organic social media.
The highly cost effective campaign gained over 790k impressions across the channels throughout the campaign.