The Challenge

Lagoon Hull appointed us to raise the profile of the transformational project across the UK, secure key stakeholder buy-in and encourage sign ups to the ‘wave of support'’.

The Response

We created an integrated PR and comms strategy that has played an influential role in raising awareness, developing activities that stakeholder groups and the public can engage with, including a full-capacity media launch event.

The Results

Our launch event had to be organised at short notice. It was a huge success, attended by local MPs, top business leaders, the wider business community and all target media. Hosted live on air by BBC Radio Humberside, it secured over 90 pieces of local, regional and national coverage including Sky News, ITV and in The Yorkshire Post.

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