When we started working with Bio-D in 2018, the company had one main objective - to increase brand awareness nationally. After already making a large dent in the vegan market, they wanted to spread their message and have everybody cleaning without compromise.
We started working on a roadmap of strategic PR and social media activity that would communicate the brand’s USPs and importantly raise the profile of the incredible work the company does to protect our planet. We also tied this in with a brand refresh, including the introduction of new brand colours, fonts and an updated packaging design.
We’ve seen a combined PR reach of over 67 million (and counting!) and brand awareness has increased by 63% , resulting in a 130% increase in sales. But most importantly of all, this has also helped Bio-D save over 63 tonnes of virgin plastic from landfill!
