Making the product the star of the show.

The product plays the hero in our latest TV commercial for global composite decking brand Trex.

Trex.

Art direction

Production

Photography

Challenge.

For its 2026 UK marketing campaign, manufacturing giant Trex wanted to put the spotlight on the qualities that make its category-leading decking boards the perfect choice for British homeowners.

Two men walking outside a modern glass building, one carrying a kayak and paddle, and the other carrying a kayak with a paddle, on a sunny day.
A man riding a hydrofoil board on the water during a sunny day with a sandy beach and cliffs in the background.
Man riding a hydrofoil surfboard on the ocean, holding a yellow tow rope, during a sunny day.
Two men riding in a boat on the ocean on a sunny day, with the boat's wake visible behind them.

Response.

Featuring nine witty vignettes, our TV commercial positions Trex as the answer for homeowners who want to spend their leisure time indulging their passions, rather than maintaining their deck.

Each vignette highlights an aspect of Trex decking – from its flawless finish to its weather-resistant properties – that makes it the perfect setting for life’s most satisfying moments.

We combined our creative concept with clever scripting and inspired casting to produce a light-hearted, quintessentially British story that chimes with Trex’s target market.

Bird’s eye view filming and clean, minimal set styling ensures the product remains the star of the show throughout the commercial.

Outdoor balcony overlooking water, with cushioned sofas, colorful throw pillows, potted plants, and a coffee table with books, candles, and drinks on it.
Two women sitting on a patio sofa, laughing and enjoying each other's company. One woman is wearing a white dress and a wide-brimmed hat, the other is in a black lace top with patterned pants. There are potted plants, a glass of champagne, and a fire pit nearby.
Close-up view of wooden planks arranged in a diagonal pattern.
Group of friends enjoying outdoor drinks and conversation on a deck with a view of the water, some raising glasses for a toast on a sunny day.
Close-up of a vintage camera on top of a yellow book titled 'COAST' with some papers underneath, next to a wooden slatted surface.

Results.

Following an intensive month of pre-production, the four-day shoot delivered not just the 30-second commercial but also social media assets, BTS footage and still photography for Trex’s year-long UK campaign.

While our storytelling skills were at the heart of the project’s success, our focus on efficiency was almost as important, with careful planning, clear timelines and collaborative client approval processes enabling us to make the most of every minute – and pound – spent.

A group of people enjoying a meal outdoors on a decorated patio with string lights, surrounded by trees and buildings, overlooking the ocean.
Close-up of a person's foot in a sandal with a beaded strap stepping onto a wooden surface illuminated with warm yellow light, against a background of horizontal wooden panels.
Overhead view of a group of people at a round wooden table outdoors, eating and drinking at a gathering, with plates, bowls, and drinks, on a wooden deck.
A man and woman sitting close together at an outdoor gathering with warm candlelight, facing each other and talking.
Close-up of an outdoor fire pit with orange flames, surrounded by black stones and a wooden deck.
People sitting around an outdoor fire pit with drinks and candles on a wooden deck.
People sitting on a rooftop terrace in the evening, socializing around a fire pit, with string lights overhead and city rooftops in the background.

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