Making waves with a luxury lifestyle shoot for Trex.

Our production team knows how to showcase high-end products.

Trex.

Art direction

Production

Photography

Challenge.

Trex is a premium composite decking brand installed in luxury properties across the UK. We wanted to highlight the product benefits and lifestyles associated with Trex homeowners through compelling, cinematic case study videos, showcasing Trex’s role in enabling luxury outdoor living.

Two men walking outside a modern glass building, one carrying a kayak and paddle, and the other carrying a kayak with a paddle, on a sunny day.
A man riding a hydrofoil board on the water during a sunny day with a sandy beach and cliffs in the background.
Man riding a hydrofoil surfboard on the ocean, holding a yellow tow rope, during a sunny day.
Two men riding in a boat on the ocean on a sunny day, with the boat's wake visible behind them.

Response.

We worked with property developer Glass Harbour Group to identify a home that would provide the perfect environment to put the product to the test and showcase Trex’s performance. And we found it: situated on the stunning Dorset coast. This project highlighted how the product stands up to high winds, salty sea air and water and high footfall.

Pace’s production team jumped into action, storyboarding the concept, collaborating with the TrexPro installer who completed the work, lining up our preferred stylist and photographer, and firing up our drone. 

Our in-house film crew delivered a three-day shoot at the property, art directing and capturing outdoor BBQ scenes, owner and deck installer testimonials, surfing content, night-time drone shots and more.

Outdoor balcony overlooking water, with cushioned sofas, colorful throw pillows, potted plants, and a coffee table with books, candles, and drinks on it.
Two women sitting on a patio sofa, laughing and enjoying each other's company. One woman is wearing a white dress and a wide-brimmed hat, the other is in a black lace top with patterned pants. There are potted plants, a glass of champagne, and a fire pit nearby.
Close-up view of wooden planks arranged in a diagonal pattern.
Group of friends enjoying outdoor drinks and conversation on a deck with a view of the water, some raising glasses for a toast on a sunny day.
Close-up of a vintage camera on top of a yellow book titled 'COAST' with some papers underneath, next to a wooden slatted surface.

Results.

Two ‘hero’ videos have been created as part of the ‘Trex Presents’ series. One focused on the owner and one focused on the TrexPro decking installer to provide the full story behind the project. Both 4K videos received incredibly positive feedback from the client and were approved straight away without any changes needed. 

Shared across Trex’s social media channels - including YouTube and YouTube Shorts - we utilised paid social and collaboration posts with the developer on Instagram to enhance reach. The reception has been very positive and the videos are the most liked and received the highest views in the shortest amount of time on Trex’s YouTube channel. 

Supporting this, photography for a variety of marketing assets was captured, making the most of our time on location at the property.

A group of people enjoying a meal outdoors on a decorated patio with string lights, surrounded by trees and buildings, overlooking the ocean.
Close-up of a person's foot in a sandal with a beaded strap stepping onto a wooden surface illuminated with warm yellow light, against a background of horizontal wooden panels.
Overhead view of a group of people at a round wooden table outdoors, eating and drinking at a gathering, with plates, bowls, and drinks, on a wooden deck.
A man and woman sitting close together at an outdoor gathering with warm candlelight, facing each other and talking.
Close-up of an outdoor fire pit with orange flames, surrounded by black stones and a wooden deck.
People sitting around an outdoor fire pit with drinks and candles on a wooden deck.
People sitting on a rooftop terrace in the evening, socializing around a fire pit, with string lights overhead and city rooftops in the background.

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