Putting the spotlight on a dynamic new brand.

Using a creative, flexible approach, we created a new brand for Lincolnshire and Yorkshire’s newest, largest law firm. Here’s how we did it…

Wilkin Chapman Rollits.

Art direction

Branding and design

Photography

Production

Challenge.

Two of Lincolnshire and Yorkshire’s largest and most established law firms - Wilkin Chapman and Rollits - were planning a merger and required a new brand, visual identity and look and feel.

It needed to be dynamic, fresh and a true reflection of the new firm and its exciting future.

Not only that, it needed to be versatile and flexible enough to be used across a variety of digital and print assets - ranging from video content and digital billboards to letterheads and compliment slips.

And with tight timescales, this all had to be completed within weeks ready to launch on the day of merger.

Purple vertical banner with the text 'Wilkin Chapman Rollits: A new perspective' and a photo of a tree ring with green plants growing in the center. Additional text mentions legal support services and a website.
A floating QR code ticket with a purple and light green design, the words 'wikin wink' and 'champagne rolls' on the top, and additional text including 'wikin wink' and contact details below.
A clear glass water bottle with a purple lid and flip-top. The bottle has white text that reads 'wilkin chapman rollits' and a small white circle logo on a light gray background.
Two pens, one blue and one turquoise, with silver accents and the words "Wilkin Chapman Rollits" printed on their bodies, positioned against a white background.

Response.

We responded with a new creative concept, producing a full design suite, brand guidelines and rollout plan to see the new design launched across a number of channels.

At the heart of the brand was a ‘spotlight’ - a circular motif representing focused attention.

Symbolising unity and trust, this is complemented by a new heather and teal colour palette and a clean sans-serif font to add a contemporary, readable and professional look. 

All photography was reviewed and updated in-line with the new brand and spotlight focus. A launch video was also created, bringing the new brand to life.

Graphic design featuring the words 'Wilkin Chapman Rollits' in purple text, accompanied by abstract circular shapes in different shades of blue on a white background, with a teal-colored surface underneath.
Two ceramic mugs, one teal and one purple, with white text that reads 'Wilkin Chapman Rollits' and a logo, against a white background.

Results.

The new brand launched on time across all required formats, internally and externally, including: website; social media channels; brochures; signage; intranet; stationery; pens; water bottles; legal documentation and IT systems.

PR support saw coverage in key business and trade titles, bringing the news to clients and potential clients across the region and beyond.

CEO of Wilkin Chapman Rollits, Robin Simmonds, said: “...we’re delighted with the results. We now have a brand that not only represents the coming together of the two firms but also reflects our future ambition.

In a short space of time Pace has delivered everything we asked of them and more and the team has been a pleasure to work with.”

Stack of black and teal coasters with white text reading 'Wilkin Chapman Rollits'.
Two hardcover notebooks, one teal and one purple, with elastic bands, placed on a white surface. The teal notebook has the words 'wilkin chapman rollits' on the cover.

If your brand needs a polish, we’re here to help.

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