How we helped Reckitt’s Marketing Academy achieve an A* launch.
Reckitt’s marketing function recognised it needed to prioritise personal development. But building a sustainable learning culture needed a dynamic comms campaign to support it. Enter: Pace. School is now in session!
Reckitt.
Internal comms
Copywriting
Challenge.
In 2021, Reckitt was planning to launch its Marketing Academy: a new learning platform for its global marketing function. But ‘learning’ was not something prioritised by the business at the time, so a step-change comms programme was required to build a sustainable learning culture.
Response.
We recognised this would require more than a six-month ‘launch campaign’. Firstly, we established a tone of voice and created a communications ‘look and feel’ for the Academy.
Having established capability upskilling areas for the year, we developed a ‘comms package’ of activity to drive course completions.
While also managing an ambassador network, providing ‘influencers’ with personalised, bespoke comms content to share with their networks.
Comms package.
Includes strategy, content and execution
Townhall comms support.
Invites, scripting, creative direction
Video production.
Creative direction, editing and publishing
Newsletters.
Creation and management of campaigns
Blog content.
Engaging SEO optimised articles
Social media.
Content creation across key platforms
Results.
2000+
colleagues registered on the Academy
55+
countries reached
16,000+
hours spent learning in the first five months
