Our TV commercial for Trex goes live

July 9, 2024

We have created the first TV advert by a UK agency for our client Trex – the world’s number one composite decking brand.


Team Pace was involved with all aspects of the 30-second advert – from concept to launch - which invites UK homeowners to open their doors and embrace outdoor living.


We worked with Grit Pictures and on location at XPLOR, Production Park, Wakefield. The commercial uses virtual production techniques to create realistic environments using large LED screens as a digital backdrop.


Caroline Anson, our head of client services, said: “Working with Trex since the start of the year has been a great experience for the whole agency and this advertisement is just the latest piece of work we have created with the client – it’s a very exciting time!


“The inspiration behind the concept came when we realised our objective wasn’t to just talk about Trex but to also encourage UK consumers to open their doors, embrace outdoor living, and see their outside space as a true extension of their homes.”


The advert, which is live on SkyHD (AdSmart) and Sky Online HD (video on demand), will be shown to more than 300,000 homes across the UK over the summer.

The shoot, which took place in XPLOR’s virtual production studio, involved creating a digital landscape that they blended with the physical set, to replicate an outdoor location without relying on the British weather.

Richard Blair, head of production services at XPLOR, said: “We always love a challenge atProduction Park! The project for Trex and Pace was one of the largest scale virtual production shoots we’ve done so far with a full size decking system being installed in our studio prior to filming.


“We love the final results and are so pleased the agency and their client are over the moon with what has been created. We look forward to working with them on future campaigns.”