If you haven’t heard, the Barbie movie has been a bit of a big deal recently and the hype is definitely still real.
The importance of marketing has never been clearer. According to Insider, the movie was allocated a $145m production budget and $150m for marketing. Within the first weekend the movie made more than $350m, showing the growing need for creative marketing activations and the power of social media.
With brands and agencies not wanting to be left behind, they’ve hopped on their own versions of Barbiemania - creating an additional free wave of advertising.
Everywhere you turn you see something Barbie-related - whether that be in person or online.
Yes, Kris Jenner works hard, but Barbie’s marketing team has certainly been working harder. Take a look at our favourite marketing / PR stunts for the Barbie movie 👇
Can we go for a sleepover?
Showcasing the power of Mattel - no words needed.
Although this wasn’t a real Barbie campaign, we’re obsessed with this clever copy 👏
We’ve seen many fashion collaborations but this one has to be a fave - just look at that B-shaped handbag! A chic and cute collection with some outfits even sported by Margot in the movie.
The adidas Superstar range is timeless - brought out in the late 60s and still in fashion today. This collaboration would be a symbol of fashion and imagination - to create an extraordinary, bold, and very pink collaboration that is a childhood dream come true. Designed by our very own Creative Director, Calvin Innes.
Controversial. Burger King revealed a Barbie-themed meal to mark the release of the movie. Featuring a burger dressed with bright pink sauce - we’re not sure we’d be rushing to order!
Inspired by Barbiemania, we’re obsessed with this CGI activation in Dubai.
And how could we forget our client 7th Heaven’s Barbie face masks? We’re ready for our ultimate Barbie pamper night 🧖♀️ Alexa, play Dua Lipa Dance The Night.
