Welcome to Pace of Mind, our new podcast where our MD Anita, Account Manger Caz and PR Manager Jo are joined by guests for a brilliantly entertaining and honest chat.
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Following a year unlike any other, and a December spent in national lockdown, advertisers have grappled with the best way to approach their Christmas advertising. We decided to take a look at the Christmas adverts that launched in the year a pandemic changed the world.
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Global podcast advertising has grown 44% from January to June 2020 (thanks lockdown). Like all ads, first things first, make sure you know your audience. Listeners want to hear content that is relevant to them and in-keeping with what they’re listening to.
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Long live sausage rolls!
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Brighton SEO is always a real treasure trove of forward-thinking useful information. Hearing a variety of talks, topics and different perspectives from industry professionals is always so insightful. And it was especially welcome after the past few months to take step back. It’s been a rollercoaster year, which has meant that longer term planning and “business as usual” ways of working were put on hold.
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The Institute of Practitioners in Advertising (IPA) has just released an interesting report: The Future of Account Management
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