Leisure Resorts.
The best of coast and country: supporting the launch of Angrove Country Park.
When Leisure Resorts asked us to promote the launch of its new luxury holiday park, we used our PR expertise to secure standout press and influencer coverage designed to put the new destination firmly on the map.
PR
Copywriting
Challenge.
We were tasked with helping to promote the opening of Angrove Country Park, the latest addition to Leisure Resorts’ portfolio. Located in the North York Moors, Angrove combines the best of both the coast and countryside and offers holidays alongside lodge ownership. Our brief? To use our PR expertise to introduce the park to the press and influencers, increasing awareness of Angrove and ultimately increasing holiday bookings.
Response.
Across a six-month period we arranged 16 press and influencer stays, giving them first-hand experience as to why people should visit Angrove Country Park. To complement their stays we also curated bespoke gift hampers to showcase the best of the local area. This activity was supported by ongoing consumer PR activity to sustain momentum - which included press gifting and creating seasonal features that complemented the park’s USPs.
Results.
Across a six-month period we arranged 16 press and influencer stays, giving them first-hand experience as to why people should visit Angrove Country Park. To complement their stays we also curated bespoke gift hampers to showcase the best of the local area. This activity was supported by ongoing consumer PR activity to sustain momentum - which included press gifting and creating seasonal features that complemented the park’s USPs.
