Showcasing Ideal Heating’s leadership in low-carbon innovation.
Exceeding industry engagement benchmarks by more than three times is no mean feat. Achieving it as part of a 21-film series — produced within 12 weeks from a single meticulously planned week of filming — that’s proof of efficiency, planning and creativity working hand in hand.
Ideal Boilers.
Art direction
Photography
Video
Challenge.
How do you bring something complex and invisible to life?
Ideal Heating wanted to engage new audiences, from sustainably-minded consumers to housebuilders, positioning itself as a future-proof choice as the UK moves away from gas-fuelled boilers.
The challenge was to make complex technology simple and relatable. We needed to highlight the brand’s service-led difference, while creating versatile, multi-platform content on a tight timeline to sustain visibility across months of social, sales and training activity.
Response.
“Powering the Future of Heat” is a people-led film series featuring Ideal’s engineers, trainers and product specialists — authentic voices addressing real customer pain points and showcasing the brand’s strengths in service, support and ease of installation.
To visualise the technology, we designed a rotating set — half outdoors, half indoors — visually linking the pump’s external function to home comfort. This setup made complex innovation simple and relatable.
Filmed in just one meticulously planned week, we scripted, shot and edited 21 videos entirely in-house, covering everything from set design and props to post-production.
This highly efficient approach delivered a year’s worth of tailored content for social, sales, and training — combining authenticity, efficiency and creativity to bring innovation to life.
Results.
Launched in August 2025, the series achieved strong performance within the first three months: 17,219 impressions and an average engagement rate of 3.87%.
LinkedIn reached up to 8.5% engagement, exceeding the industry average (2.4%) by more than three and a half times.
Facebook engagement: 3.75%, nearly double the B2B benchmark (1.72%).
Instagram engagement: 3.8–4.8%, around twice the benchmark (1.6%).
“Pace’s innovative approach to the project turned our technical product into storytelling, reinforcing the strengths of our heat pump proposition in a unique and engaging way and lifting our brand identity within the sector.
“The concept cuts through the typical content the sector is known for, with a route that enables us to share both technical product details and softer, people-focused messaging across a series of evergreen assets.
“By being bold and thinking bigger, Pace has delivered well beyond our expectations.”
Shirin Kemp Interim Marketing Director (Domestic), Ideal Heating
