Communicating a brand narrative with passion.

We blew viewers out of the (Humber Estuary) water with our brand narrative launch video - featuring real people, real stories and real archival footage thought to be lost.

Humber Narrative.

Art direction

Branding and design

Photography

Production

Challenge.

Future Humber established a new regional narrative with brand values to activate ambassadors and inspire a bright future for the area.

With a big launch event planned to share the new narrative with its key stakeholders, the regional marketing body needed a partner to communicate the narrative and brand values in an effective way and shape the event for maximum impact.

A conference speaker stands on stage next to a large orange screen with the words "Revolutionary" and a statement about embracing the spirit of the estuary. An audience is seated in front of the stage in a darkened room.
A woman presenting on stage at a conference with a large screen displaying the word 'Resourceful' and a message about redefining an industrial powerhoue.
Audience attending a conference or presentation with a large yellow screen displaying text about industrialists and environmentalists.
A woman in an orange blazer giving a presentation in front of a large green screen with a quote about being remarkable, during a conference with a seated audience.

Response.

We travelled all over the Humber region and scoured visual archives to uncover stories, footage and people with inspiring tales. From this content, we created a brand launch video with a difference. Featuring:

  • The audio of real people, narrating the story of the Humber, the video captured a truly personal and authentic voice

  • Archival footage depicting the Humber’s key moments, a sense of history and regional pride

  • Impressive, sweeping drone shots and lively community scenes bring every aspect of the towns and cities in the area to life

  • Signage

  • Packaging


The client services team supported with event management, identifying suitable locations and coordinating with venue staff to ensure a smooth launch. Guests also went away with branded assets - including notebooks - delivered by Pace.  

Group of people watching a large movie screen showing scenes from a film, seated in a dark room.
Yellow spiral-bound notebook with bold black and white text reading 'We're Writing Our Own Story' and the words 'Revolutionary, Resourceful, Real, Remarkable' on the cover, placed on a white surface.
Bright yellow spiral notebook page with bold black and white text about community action and ambition, featuring a QR code at the bottom.
Orange notebook titled 'Revolutionary' with questions about being big enough and setting new standards, published by Humber.
Open spiral notebook with lined pages on a white surface, with an orange cover visible on the left.
People watching a large screen showing a colorful parade with inflatable float, balloons, and performers in bright costumes.

Results.

“Bringing the Humber Place Brand to life was a challenge that required creativity, passion and an unwavering commitment to storytelling. The Pace Comms team delivered all of this and more.

As we launched the Humber Place Brand Values at Humber Business Week 2024, Pace played a crucial role in ensuring that our message resonated across the business community.

Through emotive storytelling, compelling video content and a meticulously planned launch event, they helped us engage and inspire our audience, setting the stage for a movement that continues to grow.

Pace’s energy, creativity and strategic approach have been invaluable in helping us start our journey to build a strong Place Ambassador Army - people who embody and champion the Humber’s identity with a united voice.

They understood that our region is where economic opportunity meets quality of life, where revolutionary thinking meets resourcefulness and where remarkable ambition remains grounded in real, human stories.

More than just delivering exceptional work, Pace has truly lived our brand values, supporting us beyond the launch to sustain momentum in our ongoing engagement programme.

Their commitment to strengthening Humber’s narrative - both within and beyond the region - makes them an exceptional partner. We couldn’t have asked for a better team to help us shape and share the Humber’s story with the world.”

Colorful infographic with the word 'HUMBER' at the top and sections labeled 'Revolutionary,' 'Resourceful,' 'Real,' 'Remarkable,' and 'Our story continues... HUMBER' at the bottom.

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