Communicating a brand narrative with passion.
We blew viewers out of the (Humber Estuary) water with our brand narrative launch video - featuring real people, real stories and real archival footage thought to be lost.
Humber Narrative.
Art direction
Branding and design
Photography
Production
Challenge.
Future Humber established a new regional narrative with brand values to activate ambassadors and inspire a bright future for the area.
With a big launch event planned to share the new narrative with its key stakeholders, the regional marketing body needed a partner to communicate the narrative and brand values in an effective way and shape the event for maximum impact.
Response.
We travelled all over the Humber region and scoured visual archives to uncover stories, footage and people with inspiring tales. From this content, we created a brand launch video with a difference. Featuring:
The audio of real people, narrating the story of the Humber, the video captured a truly personal and authentic voice
Archival footage depicting the Humber’s key moments, a sense of history and regional pride
Impressive, sweeping drone shots and lively community scenes bring every aspect of the towns and cities in the area to life
Signage
Packaging
The client services team supported with event management, identifying suitable locations and coordinating with venue staff to ensure a smooth launch. Guests also went away with branded assets - including notebooks - delivered by Pace.
Results.
“Bringing the Humber Place Brand to life was a challenge that required creativity, passion and an unwavering commitment to storytelling. The Pace Comms team delivered all of this and more.
As we launched the Humber Place Brand Values at Humber Business Week 2024, Pace played a crucial role in ensuring that our message resonated across the business community.
Through emotive storytelling, compelling video content and a meticulously planned launch event, they helped us engage and inspire our audience, setting the stage for a movement that continues to grow.
Pace’s energy, creativity and strategic approach have been invaluable in helping us start our journey to build a strong Place Ambassador Army - people who embody and champion the Humber’s identity with a united voice.
They understood that our region is where economic opportunity meets quality of life, where revolutionary thinking meets resourcefulness and where remarkable ambition remains grounded in real, human stories.
More than just delivering exceptional work, Pace has truly lived our brand values, supporting us beyond the launch to sustain momentum in our ongoing engagement programme.
Their commitment to strengthening Humber’s narrative - both within and beyond the region - makes them an exceptional partner. We couldn’t have asked for a better team to help us shape and share the Humber’s story with the world.”
