Channel Marketing Manager - Germany
We are PACE, a dynamic creative communications agency based in Yorkshire in the UK. One of our clients is Trex, the global composite decking manufacturer. We are working with Trex to grow its presence in Germany and have an exciting opportunity for an experienced Channel Marketing Manager, based in Germany, to work with us.
We are looking for a freelancer who is available to work full-time for 12-months, starting in January 2026.
Responsibilities
Marketing Strategy & Execution
Own the development and execution of a full‑funnel marketing plan for the region in partnership with key channel partners. This includes: merchandising solutions, showroom development, sales‑enablement tools, local activations, digital and traditional media
Working with the Pace UK team to plan, design and launch regional and local campaigns to drive demand via our channel partners — online, in showrooms, at retailer locations and through contractor engagement
Collaborate with the regional sales leadership to establish annual marketing priorities and budgets for the region
Partner Engagement & Enablement
Cultivate and maintain strong relationships with assigned national and regional channel partners (distributors, dealers, contractor networks) to align on marketing strategies, activation plans and performance expectations
Serve as the primary marketing liaison for the region’s channel partner community: proactively anticipate their needs, provide partner‑ready assets and campaigns, support co‑brand executions
Manage the deployment of marketing assets, templates and tool‑kits for local partner execution — ensuring that partners can easily activate marketing, scale efforts and maintain brand compliance
Market Intelligence & Analytics
Analyse market trends, competitor activity, channel partner performance, and end‑customer behavior to identify growth opportunities, white‑space, regional differentiators and threats
Establish dashboards, KPIs and reporting cadence to monitor campaign effectiveness, partner marketing uptake, co‑op fund redemption, local activation rates and incremental revenue or market‑share gains
Translate data into actionable insights: make recommendations for campaign optimisation, partner segmentation, resource allocation and future planning
Skills and competencies
Knowledge
Strong knowledge of sales & marketing principles — particularly as they apply to channel‑partner ecosystems (dealers, distributors, pro‑contractors)
Understanding of media, communications and marketing channels: digital, social, traditional / in‑store, enabling partner‑facing messaging and creative
Skills
Critical thinking and problem‑solving: evaluate alternatives, assess cost/benefit, decide best course of action
Excellent communication and interpersonal skills: able to influence without direct authority, collaborate across functions and partner organisations
Project & program management: able to manage multiple initiatives concurrently, prioritise, meet deadlines in a fast‑paced environment
Digital marketing competency: familiarity with social media, SEO/SEM, digital campaigns, marketing automation and partner‑marketing platforms
Abilities
Ability to review, report, analyse and act on local campaign analytics
Ability to work both independently and through collaboration — building trust with partners, field teams and internal stakeholders
Willingness and ability to travel to support partner showrooms, events, activations
Fluent in German and English
Experience
Proven experience developing and executing marketing plans which promote brand awareness, product placement and preference through channel partners — including in‑store/physical display design/installation, launch campaigns, digital local extensions.
Preferred
Experience of channel marketing, partner/indirect sales marketing
Prior experience working with dealers, distribution networks, pro‑contractor channels or B2B2C models
