Social media content that’s more than skin deep.

Increasing sales in the competitive beauty space required a ‘full coverage’ social media strategy. With user-generated content launching across TikTok, Facebook and Instagram, we saw some glowing results!

7th Heaven.

Art direction

Production

Challenge.

Operating in the competitive beauty space, 7th Heaven was looking to increase brand awareness to drive sales of its face masks.

A purple box held by female hands with pink nail varnish in front of a pink background
A purple box next to a grey makeup bag and above a gold makeup bag in front of a Christmas tree background
Advertisement for 7th Heaven sheet masks featuring Hyaluronic Acid, Vitamin C, and Retinol on a blue background with fruit graphics.

Response.

We created a new user generated content-centric (UGC) strategy for 7th Heaven’s TikTok, Instagram and Facebook that would raise brand awareness by growing followers and increasing engagement – all while building brand trust.

Managing the brand’s key social media channels, we:

  • Created all content and assets – from graphics to UGC video content

  • Conducted social listening

  • Delivered community management

  • Delivered targeted paid social media campaigns at seasonal sales moments in the calendar

  • Managed influencer collaborations

Supporting this work, we also produced a product film for 7th Heaven’s stand at one of the world’s biggest beauty trade shows, Cosmoprof.

Tattooed white woman with long brown hair, a silver nose ring and silver lip piercing holding a white circular beauty product in front of her right eye
Young white man with an ear piercing applying a black cosmetic face mask with a brush, taking a selfie
Young black woman applying cosmetic eye patches looking at the camera

Results.

In just six months, TikTok followers increased from 2,500 to 3,700, Facebook followers grew by 22,000.

Our Christmas campaign specifically resulted in:

  • TikTok videos gaining one million views, more than 3,000 link clicks and followers increasing
    by 405 (18% above the industry standard)

  • An organic Facebook reach of more than 62,000 and paid reach of more than 2.5 million – with 1,000 link clicks

  • Instagram followers increasing by 296 through organic activity

Packaging of Llamacon Face Mask featuring a cute unicorn with a rainbow mane, surrounded by coconut and papaya ingredients on a pink background with white text describing the mask's moisturizing and calming properties.
Advertisement for 7th Heaven Birthday Cake Peel-Off Mask showing a woman with a cake-like mask on her face, sticking out her tongue. The background is light blue with colorful sprinkles and product information.
Advertisement for skincare supplements with a pink background. Includes two capsules labeled '7th Heaven Nutritive' for Vitamin C brightness and radiance, surrounded by lemon slices, almonds, and green leaves. Text on the right says 'Minimize appearance of dark spots for a more even and brighter complexion.'
Advertisement for 7th Heaven Dead Sea Mud peel-off mask with a woman applying a mud mask on her face, featuring a purple background, product packaging, and text describing deep cleansing, mattifying, reducing pores, and revealing a smooth, refined complexion.
Image of a container of 7th Heaven Under Eye Hydrogel Patches against a yellow background with text promoting hydration and rejuvenation for the under-eye area.

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